Truck Service Experts

With a value of OVER $5,000, this comprehensive program is designed to help you deepen customer relationships by delivering solutions that support their growth, meet their evolving needs, and create unity across your business.

HDA Truck Pride is committed to helping you elevate the customer experience at every touchpoint. Through industry-leading programs, exceptional service, and strategic support, we equip our Truck Service Experts with the tools and resources needed to stay competitive in a rapidly evolving marketplace. Our solutions are designed not only to strengthen your operations, but to drive measurable results and deliver a meaningful impact to your bottom line.

Education & Support

HDA Truck Pride University

We believe that education is a primary factor in keeping people engaged and happy, while ensuring long-term success of our business. To support you in this process, we have developed true learning curriculums based on key roles in our business. 
Technical Training Webinars

As technology rapidly advances, staying up to date with training on essential truck operating systems and parts installation has never been more important.
TMC Recommended Practices

Practical and comprehensive guidance on critical technology and maintenance issues that significantly impact truck fleets.
Discounted Rates on Technical Support and Diagnostic Tools

Get expert support on all aspects of diagnostic including installation, maintenance and proper repair procedures as well as leading diagnostic tools.
Advertising on NTTS

NTTS is the most comprehensive breakdown directory for semi-truck repair facilities nationwide.
Access to the SDS Library

Safety Data Sheets are vital resources that offer detailed insights into the safety and health aspects of wide range of substances and products.
Ancillary Services

Our specialized programs cut costs on fuel, propane, office supplies, uniforms, financial services, and shipping – putting more money back into your business.

Unity & Networking

Coast2Coast Limited Warranty

We believe in the quality and durability of our products, which is why we offer a Limited Parts & Labor Warranty to ensure coverage.
FUSE National Parts and Service Program

Partnered with the leading payments and invoicing TreviPay platform, FUSE is a national fleet program designed to connect our vast network of reliable parts and service experts with fleets in need of service.
TSE Regional Meetings

Regional meetings provide the opportunity to network with other TSE’s and gain insightful training.
Service 20 Group

Non-competing shop and service owners from a broad cross-section of the country come together to exchange best practices, experiences, ideas, and strategies. 
Mechanic Masterclasses

Hosted by sponsoring HDA Truck Pride Members, these events are designed to provide technicians with in depth technical training.

Truck Service Experts